Important Information to put on Clothing Label and Strategies

Nowadays most garment manufacturers invest lot of time in customizing clothing label. These unique clothing labels are reflection of your brand and the quality of the product.  It gives finishing touch to the designer creativity. It is so important that the garment label you use should be of supreme quality as it causes an impact on the customer and the impression could make or break customer’s loyalty towards brand.

Developing such perfect customized clothing label can boost your business. Today, manufacturers think in a smart way. They aim to create labels in the context of high fashion trends. They know that the charming and ethnic labels attract more and more consumers. Labels become the permanent flag bearer of brand, its authorship, its quality and what the brand stands for.

However, it would be not wrong to say that there are still many emerging manufacturers who are unaware of the labels uses and types. They know the impact it would cause but still don’t know the importance of every label.

Every label has its own interest and consumers seek them on garments. However one could apply several strategies to compact these labels to reduce the cost. The major pieces of information which need for every piece of cloth are brand name, size label, details of the manufacturer and the care labels.

·       Brand name

These labels are more than just a name plate of brand. It could be seen as advertisement and promotion of brand. Whatever the market is, if you don’t advertise and promote yourself, you outlast your chance to get stable in the industry. Instead of spending much on advertising, manufacturer flag their brand name on the garment.

·       Care labels

When a customer buys your product, they are investing on your brand. It is obvious that they would like to keep their clothes in good shape. Every consumer want that their clothes remain as it as for longer duration and give good appearance every time they are flaunted. So, it is very important for the manufacturers to provide suggestions and information about the fabric used and how it can be cared. Every fabric need different care and the labels are the only way to communicate with consumer. Care labels should mandatory include washing instruction, drying instruction, ironing instruction, beaching instruction and some special tips if needed.

Usually every label is beneficial for the manufacturers more than consumers but care labels are the only one sort which is more beneficial for the consumer than manufacturer.

To save some expenses, manufacturer could give the brand details and place of origin along with fabric details on the care labels. As care labels are cheaper this could reduce extra cost. Also, some manufacturer use to flaunt the size of garment on care label itself instead of using size label. This has been in trend in the market and became successful I average brands.