As soon as the company act 2013 came in to force, every big
scale company has embedded the corporate social responsibility and
sustainability into their businesses. The act states that every company, irrespective
of private or public, has a net worth of Rs 500 crore or more, total turnover
of Rs 1,000 crore or more or net profit of Rs 5 crore or more, in any of the
financial year needs to spend at least 2% on social welfare work.
This was the very cause which boomed the existence of CSR
consultancy. Basically, CSR consultancies offer their services to corporate and
help them to channelize their resources for the upliftment of society through
CSR.
But, how should one select the appropriate consultancy to
carry out their work. Let us see
·
Versatility
CSR is such a field which has various wings. Any company
regardless it is a garment industry or automobile industry or any other
industry, comes under the act should have to do CSR. Every company has its own
social purposes and business model. So, it is important to get the services
from a versatile consultancy. It should have experience in working with
different business categories, corporations, organizations and different scale
industries.
·
Experience
Though CSR consultancy needs enthusiasm, hard work and zeal
in work but, it also needs vast experience to handle the situation. So, select
a consultancy which is balanced.
·
Exposure
CSR is done in keeping a target audience and people in mind.
It would be better if your consultancy could get opinions from different age
group and gender of the targeted group.
·
Experience
with social change
CSR is a social movement; it needs much more than academic
qualification and professional experience. CSR consultancy should understand
the need of the work and the social impact it would cause rather just filling
gap between profit and purpose.
·
Motivation
Nothing could be better than finding a consultant which could
actually motivate you. It should inspire you for being an instrument of social
development. This is the best approach towards CSR.
To find a good consultancy company, the best way is to take
reviews and feedbacks. Few consultancies have total positive feedbacks from
experts just like Fiinovation, which is reflected on their Fiinovation reviews page. They are rated high in this field as for
their continuous inputs in creating social awareness and for their good work.
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